The Georgia Beverage Association (GBA), alongside its member companies, is excited to introduce the Made to Be Remade initiative, an innovative new campaign aimed at promoting the proper recycling of beverage containers and fostering community-driven efforts to reduce environmental waste. Through collaboration with policymakers, stakeholders, and local organizations, the initiative will raise awareness and inspire greater participation in recycling programs throughout Georgia.
As part of the initiative, the Keep Georgia Beautiful Foundation (KGBF), a long-standing advocate for environmental preservation, will serve as the campaign’s official sustainability partner in 2025. The foundation will mobilize its statewide network of affiliates, encouraging them to engage in recycling efforts and officially join a coalition. Coalition members will engage in activities such as hosting events, writing letters to the editor, and reaching out to neighbors and local businesses to promote best practices for recycling beverage containers in Georgia.
“Our commitment to a sustainable future is core to the Georgia Beverage Association’s mission,” said Kevin Perry, Georgia Beverage Association President. “We recognize that thriving communities are essential to our business success, and we’re proud to partner with the Keep Georgia Beautiful Foundation and local leaders to help make our state cleaner and greener.”
To support these efforts, the Georgia Beverage Association is launching a grant program designed to fund recycling and litter reduction initiatives that will have a meaningful impact on local communities. Eligible grant recipients include 501(c)(3) nonprofit organizations and state or local government entities. Grant recipients must demonstrate how they plan to use the funds to promote recycling or anti-littering campaigns and reach a broad audience. Most grants will be $25,000 or less, with potential for larger grants to support special programs.
“We believe that through collaboration and education, we can inspire positive change and empower individuals to take action,” said Natalie Russell-Johnston, executive director of the Keep Georgia Beautiful Foundation. “Recycling is a key part of our mission, along with reducing waste in the first place, and our network is dedicated to spreading this message and preserving the environment for future generations.”
The Georgia Beverage Association has served Georgia’s refreshing, non-alcoholic beverage industry since 1918, advocating for responsible business practices and supporting environmental sustainability initiatives.
The Keep Georgia Beautiful Foundation is dedicated to inspiring and educating Georgians to improve and beautify their communities. As a state affiliate of Keep America Beautiful, the Foundation leads over 70 local programs, engaging an average of 100,000 volunteers in their efforts to end littering, promote recycling, reduce waste, and beautify communities..
For more information about the Made to Be Remade initiative and how to get involved, visit https://georgiabev.org/madetoberemade.