The purpose of the Farmers Market Promotion Program (FMPP) is to support the development, coordination, and expansion of direct producer-to-consumer markets to increase access to and availability of locally and regionally produced agricultural products.

The FMPP offers four types of projects:

• 36-month Capacity Building
• 36-month Community Development Training and Technical Assistance
• 24-month Turnkey Marketing and Promotion
• 24-month Turnkey Recruitment and Training.

Capacity Building projects range from $50,000 to $250,000, while Community Development Training and Technical Assistance projects range from $100,000 to $500,000. Each of the turnkey project options are available for a defined set of activities, with funding amounts ranging from $50,000 and $100,000.

Eligibility

Entities that are eligible to apply include:

• Agricultural businesses and cooperatives.
• Community Supported Agriculture (CSA) networks and associations.
• Food councils.
• Economic development corporations.
• Local governments.
• Nonprofit and public benefit corporations.
• Producer networks or associations.
• Regional farmers’ market authorities.
• Tribal governments.

Cost Sharing

The program requires cost share contributions in an amount equal to 25 percent of the total Federal portion of the grant.

How to Apply

Resources for application are available here, including an FAQ and the full Request for Applications. Applicants must have both a SAM.gov and Grants.gov account in order to apply.

Contact & More Information

There will be an informational webinar on Tuesday, May 20^th from 2-4pm Eastern. Register for the webinar here. Past webinars can be viewed here.

Questions about Farmers Market Promotion Program can be emailed to FMLFPPgrants@usda.gov.