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Let’s Get Social

Technology impacts personal lives, work and local govern¬ment. This class examines and defines what social media means and how social media can be used by local govern¬ment, including the risks and benefits of such usage. The le¬gal basis for governmental use of social media is reviewed. Demonstrations on making social media user-friendly for both large and small governments are provided. Finally, the class helps participants determine the social media appli¬cations that matter most to their organization, navigate the set-up process for key applications, create meaningful content and engage their audience across different sites.