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How to Attract and Retain Young Professionals in Your Town

There are approximately 79 million millennials in the U.S. today, according to Pew Research, and they are currently transforming American life, including the workforce, schools, housing, transportation and technology. This class is designed to help participants understand the economic, cultural and civic benefits and challenges to a city that is attractive to young professionals. The class includes discussion on the different generations who are currently in the workforce and what sets them apart. In small group sessions, participants will be asked to: express various traits they believe each generation possesses and identify their community’s existing assets that could attract young professionals. A panel discussion will provide participants with successful examples of public policy, engagement, promotion, lifestyle enhancement, and community design cities have used to attract and retain young professionals.