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Effective Branding and Marketing Strategies for Municipal Governments

Branding and marketing are critical components of economic and community development that set healthy, thriving cities apart in the minds of residents and visitors. Discover how to effectively differentiate your community, gain a better understanding of how to build synergy and excitement, and tell your compelling story by applying best practices of branding and marketing. Key components include: marketing your assets, building a distinctive brand message and identity, utilizing strategic marketing approaches, and using effective tools and techniques for impactful results and return on investment (ROI). This class will explore how cities can develop their brand message/identity and develop implementable strategies to effectively market their community and assets.