“It’s Worth a Shot” is GMA's comprehensive public information campaign around the COVID-19 vaccine. This campaign was built to contribute to Gov. Brian Kemp’s and the Georgia Department of Health’s goal to vaccinate as many Georgians as possible during spring and early summer 2021, reach 70%-80% vaccination rate and achieve herd immunity. The goal of this campaign is to provide all of Georgia’s cities—regardless of their size, location or communications resources—the tools to educate their residents on the COVID-19 vaccine.
This campaign will supply operational details and actionable steps for receiving the vaccine, dispel myths surrounding the vaccine and effectively communicate to constituents in rural, minority and other underserved areas.
This document is designed to help guide your communication around the COVID-19 vaccine.
These resources include templates for a press release, editorial and public service announcements for you to customize and share accurate vaccine information.
The Vaccine Social Media Toolkit is designed to serve Georgia’s cities by providing the social media tools necessary to share the safety, efficacy and importance of COVID-19 vaccinations.
Below is a playlist comprised of GMA-produced, vaccine-related videos as well as videos from other sources such as the Georgia DPH. You can browse the videos in the playlist by clicking on the playlist button in the upper right corner of the video window.
The “Cities Lead” section is an opportunity for Georgia municipalities to share their COVID-19 vaccine campaign efforts.
You can find examples of #ItsWorthAShot social media posts across Twitter, Facebook and Instagram.
Please share with GMA your campaign media, photos, videos, messaging and more by sending them to gacities@gacities.com!